Projects
Line Development Project
Trend Analysis and Product Knowledge Course
In this class, we were asked to create a line for Fall 2025 from start to finish based on trend predictions for 2025. Our team focused on building a knitwear line based on the infamous fall TV show Gilmore Girls. The main inspiration of the knitwear was inspired by both Lorelai and Rory Gilmore.
Bezzi Store Design
Fashion Technology Course
In this project, I designed a shoe store using the Bezzi software. Using visual merchandising principles learned in my program, I hope to design a space that is engaging.
AutoTrader ICO
Marketing Coordinator
Instant Cash Offer for AutoTrader (ICO) – This was a campaign that I spearheaded working cross functionally with the ICO product team and the creative manager. I worked together with the Creative Manager to provide direction and strategy on the creative. Additionally, I spearheaded the targeting as well as optimizations for the campaign strategy. This campaign was launched for about 3 months and was paused out as a result of high volume of coupons received on our site.
AutoTrader Awards
Marketing Coordinator
The AutoTrader Awards project is a brand activation that celebrates the accomplishments of the OEM vehicles of the year. As project manager, I facilitated weekly meetings, created and updated the workback schedule and frequently checked in with different parties to ensure deliverables were being met. Additionally, I coordinated our first influencer campaign and worked closely with the Creative Manager to execute and design social and digital content.
Member Mondays @ Eglinton Way BIA
Marketing Coordinator
I created the #MemberMondays to highlight the different businesses on the strip during Covid-19 Pandemic. These posts were some of the most interacted posts on the page and helped grow brand awareness by 2%.
